The easy answer to hard questions about analytics and privacy

By Simple Analytics | 07 May 2021 | 7 min (~880 words / 130)

Let’s freshen up our minds about last year: “There’s an increasing demand for privacy”

Who owns your data? It has been a hot topic for a while now and a growing number of people start raising real questions about their privacy. Here’s what’s happened in the last few years:

  • In the last few years, governments started to raise awareness and began making the first legislations (GDPR, CCPA, etc.)
  • Many people (already over 38 million+) watched the Netflix documentary The Social Dilemma and a large global audience realized how tech giants exploit their users for financial gain through surveillance capitalism and data mining. (it was like big brother showing the world what he’s made of)
  • With all this new knowledge about data exploitation, a growing number of people demand more privacy.

Many websites from the past did not build these privacy demands into their core business and try to cover this up with cookie banners and privacy policies. However, is this “solution” still viable in the future? And what are the other questions we must ask ourselves when working with websites and data? Let’s dive in!

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Glimpse into a fairer future...

GDPR, CCPA, and PECR are just the beginning. With a growing number of governments becoming concerned about privacy, future law enforcement will aim to make our digital experiences safer and more secure. (so we can all have more peace of mind while browsing through the data jungle)

Consumers, policy-makers, and business professionals will demand a higher, privacy-first standard of service from you. However, you can’t blame them for it. Let’s take a look at what’s actually happening...

Would you do business with a creepy shop that ambiguously tries to store your data? A shop that shoves unwanted cookies down your throat so they could stalk you around town?

Of course not! Nobody wants to be a creepy shop, but this is exactly what happens when organizations use cookies for analytics or ad retargeting.

It demonstrates a real problem: a growing number of businesses become creepy shops (some even without being aware of it... ouch...) That’s why many people started to wonder...

Could there be a better solution?

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Is there a way to build more trust with your website visitors? Analyze your data? Make profitable business decisions? Reduce bounce rates? And protect people’s privacy?

While reading this header, you probably think this sounds like too much to ask from a tool. We disagree. So, let’s break it down and discover first how we can build more trust with our website visitors...

What if you could reimagine your entire website experience... What kind of experience would you like to offer your website visitors?

  • Would you show them annoying cookie banners?
  • Would you like to use fine print to say you’re tracking them across the web?
  • Or would you like to tell them you’re proud you’re protecting their privacy? (helping you to stand out above your competitors while causing a lot of goodwill and trust with your website visitors)

Easy choice, isn’t it? The answer to combining a great experience with privacy-protection doesn’t have to be difficult...

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to discover the analytics tool that suits your ideal website experience

Simple Analytics Helps You Easily Get Essential Insights To Make Business Decisions Without Stalking

Why we don’t need to stalk individuals around the internet

But you might say... What about tracking individuals to do retargeting? We still need to make retargeting campaigns to increase our effectiveness right? All right, all you savvy marketers out there, take it easy...

Because the truth is this:

Our results are shaped by a variety of things. In the end, business, marketing, how your organization is seen by others, your profits, all come down to the way we choose to act.

Yes, you can choose to retarget your customers and help the big tech companies mine more data, but is this really the only way your organization can flourish?

Even more importantly, do you actually want to sacrifice people’s privacy to make your profits?

Ask yourself honestly... “Do I want to sacrifice people’s privacy for more retargeting? Or do I want to respect their privacy and build an ethical, sustainable business for the long term?”

If you want the latter, Simple Analytics might be the right solution for you...

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and check which analytics tool suits your goals the best

Zero cookies... Zero hassle... Zero stalking...

Simple Analytics shows you the essentials: page views, referrers, top pages, and screen sizes, so you don’t get derailed in the details. This way you can analyze what needs to be analyzed before you make important business decisions.

Our ethical insights help you make smarter business decisions without sacrificing people’s privacy.

We don't use cookies or collect any personal data. So no cookie banners, GDPR, CCPA, or PECR to worry about.

It saves you time too because our easy interface shows you in one overview exactly how your website is performing.

That’s how Simple Analytics helps you to protect people’s privacy while you build a stronger, more sustainable, and more ethical website.

Curious to see the difference with Google Analytics?

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and check the difference!