While Zoho Forms provides some built-in analytics , integrating Google Analytics offers a deeper dive into how users interact with your forms
Zoho Forms doesn't offer a direct integration feature with Google Analytics, but GA can still be integrated with it with a little creativity. This blog will show you how to do it, step by step. Let's dive in!
- Understanding the Workaround
- Set Up Google Analytics
- Embed Your Zoho Form into a Webpage
- Add Google Analytics to Your Website
- Final Thoughts
Before we dig in you need to know that Google Analytics is complex and a bit clunky. There are other options that give you the same insights in a slick and straightforward dashboard.
Simple Analytics is one of them. A privacy-friendly and simple analytics tool - just the insights you need in a straightforward dashboard. (And its also free yes).
All right, now let's get into answering your question!
Understanding the Workaround
The key to integrating Google Analytics with Zoho Forms lies in embedding your form into a webpage that is being tracked by Google Analytics. This method allows you to track views, interactions, and other relevant metrics on the page that hosts your form. Let's break down the steps to achieve this.
Set Up Google Analytics
Before integrating Google Analytics with your Zoho Form, ensure you have a GA4 property set up for your website. If you're new to GA4, here’s how to get started:
- Visit the Google Analytics website and sign in with your Google account. If you don't have one, you'll need to create it.
- Follow the prompts to create a new property, making sure to select "Web" as your platform.
- After completing the setup, Google will provide you with a Measurement ID (formatted as "G-XXXXXXXXXX"). Note this ID for later use.
Embed Your Zoho Form into a Webpage
The next step is to embed your Zoho Form on a webpage that is tracked or will be tracked by Google Analytics:
- Create or Choose a Webpage: Decide on the webpage where you want to embed the form. This could be a dedicated landing page or a specific section of your website.
- Get the Embed Code from Zoho Forms: In Zoho Forms, open the form you want to track and navigate to the 'Share' section. Choose the 'Embed' option and copy the embed code provided.
- Embed the Form on Your Webpage: Paste the Zoho Form embed code into the HTML of your chosen webpage. If you’re using a CMS like WordPress, you may be able to paste this code into a block or widget designed for custom HTML.
Add Google Analytics to Your Website
Ensure Google Analytics tracking is set up on the webpage that hosts your form. If GA is not yet installed:
- Access Your GA4 Property: Log in to Google Analytics, navigate to your GA4 property, and locate your Measurement ID.
- Embed the GA Tracking Code: Insert the GA tracking code snippet (provided by Google Analytics) into the
<head>tag of your website’s HTML, or use your CMS’s built-in GA integration feature. - (Optional) Create Extra Properties: to track forms on multiple websites, create multiple properties in GA and use the corresponding code. This prevents GA from conflating the data.
Final Thoughts
Adding Google Analytics to your forms can give you great insights. However, ask yourself: is Google Analytics the right tool for you?
GA is an overpowered solution for straightforward analytics. If you're looking for a simple and intuitive dashboard with the insights you need, there are better alternatives.
If this resonates with you, feel free to give Simple Analytics a spin. You just need to add the script to your app and off you go. This takes about one minute- and there is a free version as well!
Enjoy!